Brand Listing

Brand Listing on platforms like the Government e-Marketplace (GeM) or other procurement platforms involves registering and showcasing a specific brand to make it eligible for offering products or services to buyers. It ensures that the brand name is visible to government buyers, enabling sellers to associate their listed products/services with their brand identity.

Purpose:

To establish the brand’s credibility on procurement platforms.

To enable sellers to sell branded products or services to government buyers.

Steps for Brand Listing:

1. Login to GeM Portal: Access your seller account.
2. Submit Brand Details:
   1. Provide brand name, logo, and description.
   2. Include key details like trademark certificates or brand ownership documents.
3. Upload Documents:
   1. Trademark registration or authorization letter.
   2. Relevant certifications (e.g., ISO, BIS).
4. Verification by GeM:
   1. The platform reviews the brand details for compliance and authenticity.
5. Approval:
   1. Once approved, the brand is listed on the portal and linked to seller products.

Benefits of Brand Listing:

1. Enhanced Visibility: Increases recognition and credibility with buyers.
2. Buyer Trust: Builds confidence in the quality of the products/services.
3. Improved Sales: Attracts buyers seeking specific, well-known brands.

Important Notes:

Sellers must comply with platform policies to maintain brand listing status.

Proper documentation is essential to expedite approval.

Brand listing is crucial for sellers looking to promote their branded offerings to government buyers.